Second Olive Oil Tourism Report
2026 Edition
by Roberta Garibaldi
Il volume è scaricabile gratuitamente.
Olive oil tourism in Italy is growing strongly and confirms itself as one of the most dynamic segments of food and wine tourism. Between 2021 and 2024 participation in experiences related to extra-virgin olive oil grew by 37.1%, and 7 out of 10 Italians consider it a symbol of national cultural and landscape heritage.
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