When Wine Meets Tourism
2026 Edition
by Roberta Garibaldi
The report can be downloaded free of charge.
The report “When Wine Meets Tourism. Numbers and Models of Italian Wineries” offers an updated, evidence-based picture of the evolution of wine tourism in Italy, analysing its organisation, economic performance and development prospects, including international perspectives.
The findings show a mature sector that still has ample room for growth, especially in internationalisation, de-seasonalisation, innovation and territorial governance. Produced in collaboration with SRM – Research Centre, the report offers analysis and direction to understand where Italian wine tourism is heading and which levers should be activated next.
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