Rural areas and local food production are becoming increasingly central to the expectations of food and wine travellers.
European citizens planning trips between June and November show strong interest both in exploring rural territories and in discovering the food culture of the places they visit. The same applies to long-haul travellers coming to Europe, many of whom actively seek food, wine and gastronomy-related experiences.
This trend confirms that rurality is not a secondary element, but one of the strongest drivers of interest in contemporary food and wine tourism.
