This 2021 edition of the Italian Food and Wine Tourism Report presents updated data on traveller profiles, behaviours, choices and experiences related to food and wine tourism.
Its scope: it offers a detailed view of demand and includes specific sections on themes such as sustainability, well-being, cycling and gastronomy.
The analytical contribution: the report helps distinguish the traits of food and wine tourists and the way their expectations are evolving within a broader transformation of travel behaviour.
Why it matters: it remains a practical knowledge tool for destinations, institutions and businesses that need updated demand intelligence to shape strategy and product development.
