Sentiment toward long-haul travel globally and to Europe has weakened for 2025, according to the latest Long-Haul Travel Barometer (LHTB) 1/2025. The barometer reveals cautious travel intentions, influenced by concerns about affordability and changing preferences, but also highlights opportunities to strengthen Europe's global competitiveness through better management of its tourism resources.
This edition of the Barometer offers valuable insights into long-haul travel sentiment for 2025, along with trends and plans for the first four months of the year.
The report is available at this link https://etc-corporate.
