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Social network and tourism

Tourism has entered the technological era and it is essential that tourism strategy is adapted for social networking. These are the issues which are covered in the book “Facebook in tourism”, edited by Roberto Peretta and myself. Through the analysis of case studies, the book examines how people working in the tourism industry utilise the tools which the internet has put at their disposal.

To see the book, click here.

Photo from www.marketingland.com

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