AI Dialogues: CRM and Management Systems for Tourism Experiences

This AI Dialogues special session examines how artificial intelligence, CRM tools and next-generation management systems are being applied in tourism experiences and hospitality.

The discussion: Roberta Garibaldi speaks with Filippo Galanti, Co-Founder of Divinea, with moderation by Giulia Eremita.

The focus: the dialogue looks at the operational use of technology from both the traveller’s perspective and the business perspective, highlighting concrete opportunities rather than abstract hype.

Why it matters: better use of CRM and intelligent systems can improve customer understanding, experience design, commercial effectiveness and service organization across the tourism value chain.