The “Reports on Food & Wine Tourism in Italy” bring together the leading research dedicated to the sector, offering data, analysis and practical tools for institutions, destinations and operators. This page gathers the latest editions and thematic focus papers to make consultation and download easier.
Food and wine tourism is now one of the most dynamic and strategic segments of the tourism offer. Its potential can grow even further when connected with accessibility and the inclusive enjoyment of experiences related to food, wine and production territories. The potential of inclusive and accessible food and wine tourism is the subject of the first dedicated report.
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Olive oil tourism in Italy is growing decisively and confirms its place among the most dynamic segments of food and wine tourism. Between 2021 and 2024, participation in experiences linked to extra-virgin olive oil increased by 37.1%, and 7 Italians out of 10 consider it a symbol of the country’s cultural and landscape heritage. Download the report.
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Wine tourism is now a strategic lever for the future of the Italian wine sector. This report provides an updated picture of the evolution of wine tourism in Italy, analysing organisational models, performance and development prospects, also from an international comparative perspective. READ THE BRIEF.
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The major new feature of the 2025 edition is the comparison among the main foreign markets: Germany, the United Kingdom, the United States, Austria, Switzerland and France.
For the first time, we analyse how international tourists perceive Italian gastronomy, which experiences they seek and which elements they consider authentic. READ THE BRIEF
An in-depth look at the main trends shaping the sector through original research, best practices and contributions from Italian and international experts. It identifies the actions needed to support the growth of food and wine tourism. READ THE BRIEF.
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Food and wine tourism is a fast-growing sector that requires new professional profiles. The first White Paper provides a clear, integrated framework of roles and skills needed to support the growth and professionalisation of the sector.
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An in-depth analysis offering an updated view of the relationship between tourism and the cheese sector, examining traveller interest, the current offer, best practices and network projects for the tourism valorisation of cheese. READ THE BRIEF.
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An in-depth study dedicated to olive oil tourism, offering an updated picture of Italian travellers’ interest in olive-oil experiences, best practices, new projects and strategic guidelines for harmonious sector development. Produced with the National Association of Olive Oil Cities and Unaprol – Italian Olive Consortium. READ THE BRIEF.
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An in-depth study on sustainability in food and wine tourism, providing a detailed overview of changing demand and of how operators and destinations are responding, with contributions from leading Italian and international experts and a selection of best practices. READ THE BRIEF.
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An in-depth analysis of the sector’s main trends, offering a medium- to long-term view of food and wine tourism with contributions from Italian and international experts.
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With updated data on the scale and positioning of the food and wine tourism system, from excellence production to restaurants, from agritourism to taste museums, including production companies and wine-and-flavour routes.
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A detailed description of the profile of the Italian traveller (both general and food-and-wine oriented), supported by statistical data illustrating travel behaviour, choices made and experiences lived. This section is particularly useful for those who need an in-depth framework to guide policies and related projects aimed at the Italian market.
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An in-depth study of the sector’s main trends, offering a medium- to long-term perspective on food and wine tourism. It also includes contributions from Italian and international experts, as well as focus sections on selected foreign countries.
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A focus study highlighting how demand is changing in food and wine tourism, showing how sustainability has increasingly become a driver not only in destination choice, but also in the food-and-wine experience itself. It also stresses the importance of making every component of the tourism experience sustainable in all its dimensions, with appropriate communication to travellers before and during the experience.
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