This scientific article examines the demand side of beer tourism, with a focus on motivations, behaviours and travel activities among leisure travellers.
The research contribution: it helps clarify how a specific beverage segment shapes travel choices and on-site behaviour.
Why it matters: understanding sub-segments of gastronomy tourism makes product design and positioning more precise.
The takeaway: beer tourism adds further evidence that food and beverage travel is highly differentiated and cannot be treated as a single market block.
