On 16 April at Vinitaly, a conference entitled Travelling Through Vineyards and Wineries: Numbers, Profiles and Trends of the Italian Wine Tourist presented new insights into wine tourism demand in Italy.
The initiative was organised by ISMEA and the Italian Food & Wine Tourism Association as part of their joint work on wine tourism research.
The programme included introductory contributions on the Italian wine market and on the profile of the Italian wine tourist, based on the survey carried out within the collaboration between the two organisations.
This project contributes to a better understanding of who wine tourists are, how they behave and which trends are shaping future demand.
