This contribution on beer tourism appears within the Encyclopedia of Tourism Management and Marketing, one of the most extensive reference works in the field.
The value of the entry: it recognises beer tourism as a legitimate topic within the broader landscape of tourism studies and management analysis.
Why it matters: bringing specialised tourism forms into major reference works helps consolidate them academically and strategically.
The takeaway: the diversification of food and beverage tourism continues to expand the boundaries of the field.
