ENIT and the Ministry presented a documentary dedicated to the Via Francigena, retracing an extraordinary route across Italy.
The storytelling value: the project turned a long walking itinerary into a narrative about people, landscapes, encounters and cultural continuity.
Why it matters: slow itineraries gain tourism strength when their symbolic and human dimensions are communicated well.
The takeaway: documentary storytelling can help translate routes into desire and understanding for wider audiences.
