Eurovision 2022 became an occasion to showcase Italy’s landscapes and heritage through a sequence of visual postcards built around the drone character Leo.
The communication device: aerial storytelling helped connect the event to a broad and highly recognisable narrative of place.
Why it matters: major media events can become tourism promotion platforms when destination imagery is integrated intelligently into the broadcast experience.
The takeaway: visual storytelling remains one of the most effective tools for translating territorial beauty into international attention.
