The first Cheese Tourism Report explores how cheese culture can become a stronger tourism asset and a lever for destination promotion.
The study looks at: the current tourism offer, Italian and international best practices, consumer demand orientation and the role of network-based projects in creating more structured value.
The strategic message: the relationship between tourism and cheese should not be treated as a niche theme, but as an opportunity to reinforce local identity, visitor appeal and territorial storytelling.
Why it matters: transforming an ancient craft into a stronger tourism driver requires coordination, product development and a clearer vision of who today’s “cheese lovers” really are.
