The first conference organised by the Wine Museum Foundation – MUVIN focused on a key question: how can a wine museum evolve from a container into a hub, and from a traditional exhibition space into a place of experience?
The event brought together institutional representatives, professionals and experts to discuss the role of wine museums in enhancing cultural heritage, strengthening territorial identity and creating meaningful visitor experiences.
The project sees wine museums not only as places of conservation, but as active tools for interpretation, education and destination development.
