Tourism operators in Greece show strong interest in developing food and wine tourism through local products and distinctive experiences.
The broader context: this interest is supported by a positive climate around the sector and the desire to make better use of gastronomy as a destination asset.
Why it matters: when an entire ecosystem starts to align around food experiences, the potential for destination strengthening increases significantly.
The takeaway: Greece illustrates how gastronomy can become a strategic lever in places with strong local product cultures.
