This scientific contribution outlines the key elements destinations need to focus on when developing a structured food and wine tourism offer.
The case used: the Trentino “Wine Tourism” project provides a practical example of how destination-level stimulation of offer can be organised.
Why it matters: structured tourism development requires more than isolated initiatives; it needs coordination, product design and strategic clarity.
The takeaway: destinations progress when they move from scattered experiences to a recognisable and well-managed system of offer.
