This volume offers a structured and rigorous overview of Italian demand for food and wine tourism and serves as a reference tool for institutions, destinations and businesses.
What the report covers: it analyses the behaviour of Italian travellers and their relationship with food and wine before and during the pandemic, allowing meaningful comparisons between pre-emergency and emergency phases.
The analytical value: the report also compares food and wine tourists with non-food-and-wine tourists, highlighting differences in preferences, choices, habits and future intentions.
Why it matters: by focusing on demand, the publication helps operators and policymakers understand how food and wine acts as a travel driver and how it can generate economic value, new opportunities and better-informed tourism strategies.
