The 2023 Italian Food and Wine Tourism Report provides an updated picture of the sector, looking at demand, behaviours and the evolution of experiences.
The role of the report: it serves as both a research tool and a strategic reference point for destinations, businesses and institutions.
Why it matters: the sector keeps evolving in how people search for experiences, combine food with travel and interpret authenticity.
The practical value: reports like this help move decisions from intuition to evidence, especially in a fast-changing tourism environment.
