ItalianCellarDoor is a project launched in Lombardy to innovate Italian wine tourism through a portal entirely dedicated to travel experiences linked to wine territories.
The initiative, conceived by Roberta Garibaldi and promoted by Ascovilo, was presented at the Lombardy Region with the support of regional representatives for agriculture and tourism. Its goal is to turn digital tools into a practical and efficient way to communicate the offer, connect territories and wineries, and strengthen the visibility of the wider DOP economy.
The project starts from Lombardy but is designed with a broader national perspective, linking local excellence with the wider value of Italian wine denominations.
