This scientific contribution examines networking as a strategy to enhance the value of food and wine heritage, using East Lombardy as a case study.
The publication: Garibaldi, Pozzi and Viani analyse how cooperation among actors can strengthen territorial identity and the visibility of local gastronomic assets.
The relevance: heritage value does not grow automatically. It is often the outcome of coordination, shared narratives and the capacity to turn local distinctiveness into a recognizable system.
Why it matters for tourism: destination competitiveness increasingly depends on the ability to organize relationships and create networks, not only on the intrinsic quality of products and places.
