The launch of the new ENIT and Italia.it portals was part of a wider communication renewal aimed at reinforcing the identity and recognisability of Italy on international markets.
The structural shift: the redesign was not only visual. It also aimed to support new services, clearer information architecture and better access to sector resources.
Why it matters: national tourism platforms shape how destinations are presented and how users access information, research and inspiration.
The broader lesson: digital platforms become strategic when they combine branding, usability and service logic.
