Mauro Rosati discusses PDO tourism and the evolution of Italian PDO and PGI supply chains as symbols of territorial identity.
The relevance: certified production systems are not only quality markers; they are also cultural and territorial assets that can strengthen tourism positioning.
Why it matters: the more visitors understand the origin systems behind products, the stronger the link becomes between tourism experience and place identity.
The takeaway: food and wine tourism can create more value when it helps interpret the production chains behind excellence.
