The presentation of the 2024 Italian Food and Wine Tourism Report highlighted continued double-digit growth in the sector.
Figures: participation in trips motivated by food, wine, olive oil and typical products rose by 12% compared with 2023 and by 49% compared with 2016.
Economic impact: the sector generated EUR 40.1 billion in Italy.
Strategic reading: the report confirms that this form of tourism is increasingly central, but still has unexpressed potential.
