Sustainable Tourism: The Dolomites and Prosecco Brands Between Perception and Opportunity

This project-related study examines sustainable tourism in the Dolomites and the Prosecco Hills of Conegliano-Valdobbiadene.

Context: the research was presented by the Treviso-Belluno Chamber of Commerce in collaboration with Venicepromex.

Main value: it analyses perception and opportunity across key source markets, helping destinations understand how sustainability and brand identity can reinforce international competitiveness.