Giancarlo Traini reflects on the OIKOS project and on the link between sustainable tourism, green wellbeing and social value creation.
The perspective: wellbeing-oriented tourism can become more meaningful when it is rooted in territorial quality, environmental respect and inclusive local development.
Why it matters: sustainable tourism is strongest when it improves not only visitor experience, but also quality of life and opportunities within the host community.
The broader takeaway: projects like OIKOS show how social commitment and tourism can reinforce one another when guided by a clear local vision.
