With global air traffic approaching 10 billion passengers, new tourism hubs emerging and food-driven destinations gaining strength, 2025 is reshaping the geography of travel and agri-food.
The year has become a threshold moment for understanding where global tourism and food systems are heading. Demand for mobility remains strong despite geopolitical instability, rising costs and climate uncertainty, while Europe is rethinking tourism in a more experiential, less seasonal and more territorially distributed way.
At the same time, regions such as Africa, Asia-Pacific, the Middle East and Latin America are showing faster growth, creating new scenarios and new opportunities for destinations and businesses.
