Trentino Marketing: “Vacanze con gusto”

Trentino Marketing launched the Vacanze con gusto project to rethink food and wine tourism in Garda Trentino in a more innovative way and to enhance the full value chain from land to table.

The project is rooted in a clear territorial vision: positioning Garda Trentino as a best practice for a healthy lifestyle and a destination that remains attractive all year round.

Working together with Trentino Marketing and the local territorial agencies, the project involved field visits, strategic analysis and the definition of proposals aimed at strengthening the destination’s food and wine offer.