The escalation of the COVID-19 emergency forced tourism to stop and made the need for coordinated responses impossible to ignore.
The framing: this was not simply a temporary market contraction, but a systemic crisis affecting mobility, trust and business survival.
Why it matters: moments like this expose the strategic importance of shared responses across institutions and operators.
The takeaway: recovery begins with the capacity to read crisis as a system challenge rather than as an isolated business problem.
