This scientific chapter discusses wine tourism in Italy within an international volume dedicated to sustainable and innovative wine tourism models.
The relevance of the contribution: it places the Italian case inside a broader comparative framework rather than reading it only through domestic lenses.
Why it matters: Italy is central to the global wine tourism conversation, but strategic comparison helps clarify both strengths and open challenges.
The takeaway: wine tourism in Italy benefits from being analysed as part of a wider ecosystem of international practice.
