Rossano Pazzagli reflects on agriculture and food as one of the real strengths of Italy and as a foundation for stronger food and wine tourism development.
The central idea: restoring value to territories and agricultural systems is not only an economic issue, but also a cultural and tourism strategy.
Why it matters: the bond between agricultural production and place identity is one of the most durable assets available to destinations.
The takeaway: food tourism grows sustainably when it starts from the living relationship between land, production and local meaning.
