A conference held at VeronaFiere focused on the future of wine tourism and on the challenges linked to local identity, digitalisation and sustainability.
The purpose: encourage reflection and debate on how wine tourism is evolving and what strategic choices are needed to keep it competitive and meaningful.
Why it matters: wine tourism is increasingly shaped by the ability to connect territorial distinctiveness with better digital tools and more responsible development choices.
The event’s value: bringing together high-level experts helps frame wine tourism as a system issue rather than just a marketing opportunity.
