This post looks at the OECD principles for trustworthy AI and their relevance to tourism and digital innovation.
The issue: as AI enters more decision-making and customer-facing processes, questions of trust, responsibility and governance become central.
Why it matters: tourism does not need only more technology. It needs better technology choices aligned with human, ethical and organisational goals.
The takeaway: international frameworks are useful when they help operators move beyond hype toward accountable adoption.
