The 2024 edition of the report “Tourism: Climate-Sustainable Innovation” examines how the tourism sector is responding to climate change and the growing need for adaptation strategies.
The focus: the document analyses how changing climate conditions are affecting tourism demand, product planning and destination management.
Why it matters: climate change is no longer an external risk to monitor from a distance. It is already reshaping seasonality, traveller expectations, operational choices and long-term investment decisions.
The value of the report: it offers useful guidance for destinations, businesses and policy makers that need to connect sustainability with practical planning rather than generic positioning.



