Food and wine tourism in Italy is a major economic and cultural asset, but its potential is still only partially expressed.
Scale: the sector generates significant value for GDP and employment while strengthening local products, rural landscapes and territorial identity.
Strategic priorities: the article highlights the need to support tourism activities in agricultural businesses, improve accessibility to rural areas, invest in food museums, strengthen food education and accelerate digitalisation.
Its core argument is that governance and collaboration can turn the sector into an international model of sustainability and innovation.
