The Q4/2024 edition of European Tourism: Trends & Prospects confirms that European tourism remained resilient throughout 2024 despite economic pressures and climate-related disruptions.
The core signals: international arrivals outperformed both 2019 and 2023 levels, tourism spending grew, off-season demand strengthened and several smaller destinations delivered particularly strong results.
The vulnerabilities: extreme weather events continued to affect some territories, while long-haul demand from Asia still lagged behind pre-pandemic levels even as arrivals from the United States increased significantly.
Reference link: the full report is available at ETC – European Tourism: Trends & Prospects Q4/2024.
