The latest Long-Haul Travel Barometer shows that sentiment toward long-haul travel, both globally and toward Europe, has weakened for 2025.
What the report highlights: travellers remain interested, but intentions are more cautious because affordability concerns and changing preferences are weighing on decision-making.
Why the document is useful: it also points to concrete opportunities for Europe to strengthen its global competitiveness through better management of tourism resources and clearer strategic positioning.
Reference link: the full report is available at ETC – Long-Haul Travel Barometer 1/2025.
