Food as High Tech

This chapter analyses how technology is transforming food tourism across every stage of the travel journey, from inspiration and information search to booking, on-site interaction and post-trip engagement.

The core argument: technology is not an add-on. It is increasingly embedded in the experiential and co-creative nature of food tourism itself.

What it shows: destinations and attractions are using digital tools to enrich communication, facilitate contact with providers and make participation more engaging and interactive for visitors.

Why it matters: the chapter offers a practical perspective for the industry by showing how different technologies can be integrated into a more continuous and never-ending tourism experience.