The increasing adoption of technology in food tourism is revolutionizing how the
experience is produced, communicated, purchased, created, and consumed. Its
diverse application facilitates the tourist to access information and to find inspiration
for the future purchase, to have a closer contact with the provider, as well as to make
his/her onsite experience more engaging and participatory. This chapter analyzes
how food tourism destinations and attractions are using technology in each travel
stage and highlights the main functions also with empirical evidence of examples. Its
increasing adoption is here regarded as linked to the evolution of food tourism in its
nature (experientiality) and structure (co-creation). An integrated use of technology is
also presented, offering a useful tool for the food tourism industry to embed different
applications within the experience and to make it a never-ending process.
Garibaldi, R., Pozzi A. (2023). “Food as High Tech” in F. Fusté-Forné, E. Wolf (a cura
di) Contemporary Advances in Food Tourism Management and Marketing.
Routledge: Londra. ISBN: 9781032252841
