Food and wine experiences offer an extraordinary way to discover a territory through its authentic flavours, local traditions and ways of life.
As highlighted in the 2024 Report on Food & Wine Tourism in Italy, these experiences combine taste, knowledge and sustainability while creating stronger connections with landscapes, communities and local identity.
From foraging walks in mountain areas to hands-on cooking classes in rural destinations, the new multisensory tourism model brings together food, nature, culture and direct participation. What matters most is not only the product itself, but the ability of the experience to create memory, involvement and meaning.
