This thematic report focuses on how sustainability has become an increasingly decisive factor in food and wine tourism, influencing not only destination choice but also the type of experience travellers seek.
What it offers: alongside dedicated analysis, the report presents national and international good practices that destinations and operators can use as a practical reference.
The practical value: it helps businesses and destinations understand how to shape their offer in a more sustainable way and how to communicate that positioning more effectively.
Why it matters: sustainability is no longer a secondary layer of tourism marketing. It is now part of the core logic through which food and wine tourism experiences are designed and evaluated.
