OECD Report: Tourism Trends and Policies 2024

The 2024 edition of OECD Tourism Trends and Policies offers a detailed review of tourism performance across 50 member countries and the policy choices shaping the sector’s future.

What it covers: after a statistical overview of flows, businesses and employment, the report focuses on strategic challenges such as workforce strengthening and the development of tourism statistics frameworks that can support better public policy.

Its policy value: it also summarises good practices implemented by individual countries, helping benchmark different approaches to recovery, competitiveness and sustainability.

Why it matters: coordinated policy remains essential if tourism is to grow in a way that is more inclusive, more resilient and better equipped to handle future pressures.