In this contribution, Marcantonio Ruisi discusses roots tourism and the opportunities connected to the renewed attention on Italian communities abroad.
Author profile: Ruisi is Full Professor at the University of Palermo, Chief of the Contamination Lab, Vice-President of SISTUR and coordinator of an academic research series.
Why it matters: roots tourism is presented not only as an emotional return journey, but as a strategic field for cultural relations, territorial storytelling and international tourism development.
