In the heart of the Valdichiana Senese, Bruna Caira plays a role that many destinations increasingly recognise as strategic.
Through her work on the project dedicated to the history of Vino Nobile di Montepulciano and on the activities of Valdichiana Living, she coordinates complex initiatives, activates public-private networks and develops authentic, competitive and sustainable tourism products for both domestic and international markets.
Her experience shows the need to formalise the role of the territorial product manager: a professional able to combine strategic vision, operational management and dialogue with local stakeholders to strengthen destination identity and competitiveness.
