At Trentino Marketing, Stefania Clemente coordinates project management activities for wine tourism development with a clear objective: making the winery visit a genuine reason to travel, not just an accessory experience.
Her work has involved extensive listening and co-design with wineries, consortia, tourism agencies and institutions such as Trento DOC. The outcome is a systemic approach based on digitalisation, integration with destination platforms and the personalisation of experiences according to the characteristics of each winery.
Her profile reflects the role of the territorial product manager described in the White Paper on Food & Wine Tourism Professions: a figure able to combine strategic vision, digital planning and dialogue with local stakeholders.
