The report Journey into Tourism in the Next Decade explores how tourism in Italy is changing and what this means for employment, skills and business models.
Tourism remains strategic for the national economy, but it is also evolving rapidly. This means that growth alone is not enough: the sector requires new professional profiles, stronger training and a deeper capacity to interpret structural change.
Food and wine tourism remains central in this evolution, both because of its weight in visitor spending and because it is closely linked to quality, identity and differentiated destination positioning.
