This page outlines the main rules governing wine tourism in Italy.
National framework: wine tourism is regulated by the decree of 12 March 2019, which provides guidelines and minimum quality standards for carrying out wine tourism activities.
What the framework defines: the legal meaning of wine tourism, the activities included within that definition, the minimum quality requirements for operators and the reference standards for visitor experiences linked to wineries and wine territories.
Regional framework: regions may add implementing provisions or operational rules that businesses must also consider.
For wineries and destinations, proper positioning therefore requires both experiential quality and regulatory compliance.
