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From the customized services to the experience tourism: a competitiveness model for Italian tourism enterprises

Garibaldi R., “Dalla personalizzazione del servizio al turismo dell’esperienza: un modello di competitività per le aziende turistiche italiane”, in Minister of Education and Science of the Russian Federation, the Federal Agency for Instruction and St. Petersburg’s State University for Services and the Economy “Turismo ed ecologia – Monografia collettiva”, S. Pietroburgo, 2006

This paper analyses the strategies that have been predisposed in Italy to cope with the changes that are affecting the tourism sector, which is changing rapidly, thus affecting also the work situation in the country. Furthermore, it also considers the new types of tourists, whose aim, desires and motivations have been greatly affected by the globalisation process.
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