Food and beverage have different meanings that concern not only the idea of
livelihood but also the value of sociability. This is true mostly for travellers, as tourists
are always looking for new experiences. In recent years, food and beverage have
become increasingly important in tourists’ expectations and motivations. Participating
in related experiences emotionally touch tourists and allow them to approach new
cultures and traditions. There’s evidence that a larger number of cities have
integrated both these elements into their offerings, as food and beverage are
considered means to convey their own identity. Particularly, cities that have
succeeded in interpreting their history and tradition are now reinventing them from a
cultural point of view to improve their offer. Starting from the connection among
gastronomy, tourism and territory, this chapter presents benefits and impacts and
analyzes the process that leads cities to become food and beverage destinations
regardless of their product, but considering important factors and salient features.

Garibaldi R., Pozzi A., Viani E. (2017). “Valorizzare l’enogastronomia per
l’innovazione della città”, pp. 215- 226. In in R. Bonadei, S. Cavalieri, F. Nicora, M. R.
Ronzoni (a cura di), Città come frontiere creative. Visioni, pratiche e progetti.
Harmattan Italia: Torino. ISBN: 978-88-7892- 346-1