Exploring additional food and beverage activities of wine travelers

This chapter presents details of food and beverage travel consumption behavior among samples
of American and French wine travelers and compares their activities to other leisure travelers
and describes a large overlap between wine activities and other gastronomic activities. The
terms ‘culinary tourism’ and ‘gastronomy tourism’ are used interchangeably to include both food
and beverage activities that someone may participate in while travelling. The popular activities for
American wine travelers were: visiting a winery or wine trail; going to a restaurant for a
memorable experience; and eating at a fine dining restaurant. Wine is often considered an
upscale activity enjoyed by wealthy individuals, and wine marketing has often focused on
exposing wine travelers to other high-end culinary experiences. The chapter provides evidence
that wine travelers frequently have an interest in more culinary activities than just wine
consumption. More investigation of connections between wine traveler motivations and
gastronomic activities could extend wine tourism research from both theoretical and destination
marketing perspectives.

Stone, M. J., Garibaldi, R., e Pozzi, A. (2019). “Exploring additional food and beverage
activities of wine travelers”, in S. K. Dixit (a cura di), The Routledge Handbook of Gastronomic
Tourism. Routledge: Londra. ISBN: 9781138551558

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